2003 Survey Results

Sample size: 57

General Results

Number of Males: 21
Number of Females: 30
Number of not declared: 6

Age Brackets

Under 11: 2
11-20: 6
21-30: 28
31-40: 13
41-50: 3
51-60: 3
61-70: 1
Over 70: 0
not declared: 1

Diet (one answer only).

Omnivore: 1
Veg Sympathiser: 5
Lacto-Ovo Vegetarian: 9 (average time: 7.25 yrs)
Lacto Vegetarian: 0 (average time: 0 yrs)
Ovo Vegetarian: 6 (average time: 5.33yrs)
Vegan: 36 (average time: 6.00yrs)

How Did They find Out about WVD Melb?(one answer only).

Poster: 7
Flyer: 12
Newspaper: 1
Radio: 0
Word of Mouth: 25
Internet: 4
Email: 7
Passing By: 1

How Many in the Household?

Average: 2.66 people per household

How Often Do They Eat At a Restaurant?

Every day: 1
More than once a week: 11
Once a week: 13
Once a fortnight: 14
Once a month: 10
Once every tow to three months: 2
Once every six months: 3
Less than once every six months: 3

How likely to eat at a vegetarian fast food outlet? (1- very unlikely to 7- very likely)

Average: 6.09

Like most about WVD Melbourne 2003? Can be more than one answer.

Food: 14
Information: 9
Meeting other vegans: 7
People: 6
BBQ: 3
Pet friendly: 2
Friendly Environment: 2
Vegan food: 2
Creating awareness: 2
Stalls: 2
Sampling new products: 2
Everything: 2
Participating: 2
Learning new stuff: 1
Concept: 1
Networking: 1
Location: 1
Cheap food: 1
Bunny: 1
Turnout: 1

Like Least about WVD 2003? Can be more than one answer.

Weather: 27
Hard to find: 2
Nothing: 2
Distance to come: 1
Too few people: 1
Lack of shelter: 1
Too small: 1
Poor Rabbit suit: 1
Not enough vegans: 1
Lack of Website: 1
Not remembering to socialise: 1

What Improvements would they like to see? Can be more than one answer.

More stalls: 12
More people: 11
More advertising: 7
Bigger: 6
More shelter: 5
Better signage: 4
More sunshine: 3
More info: 2
Vegan Raw food: 1
More organisations: 1
Cooking demos: 1
A website: 1
More drinks available: 1
Less isolated venue: 1

What types of vegan products would they like to see more of? Can be more than one answer.

More of everything: 9
Cheese: 4
Cosmetics: 4
Shoes: 4
Fashion: 3
Household: 3
Marshmallows: 2
Pet food: 2
General food: 2
Chocolate: 1
Personal: 1
Ice crams: 1
Fast foods: 1
Recipe zines: 1
Pamper products: 1
Cakes: 1
Crumbed chicken style cutlets (Linda McCartney): 1
Cereal: 1
Meat alternatives: 1
Biscuits: 1
Additive free food: 1
GE free food: 1
Bags: 1
Medicines: 1

Other comments/suggestions?

'Great event! Well done!'
'Only found out it was on by chance, needs to be advertised more.'
'Some activities for children, weather permitting. Jumping castle? Magic Show? Races?'
(see vegan breakdown for vegan comments/suggestions)

What's most important to them? Can be more than one answer.

Animals: 25
Environment: 16
All of above: 8
Peace/freedom: 6
Non GE food: 6
Cruelty Free: 5
Refugees: 2
Impact of meat eating: 1
Human rights: 1
Compassion: 1
Vegan food: 1
Personal health: 1
Social justice: 1
Happiness: 1
Solar power: 1
Active ethics: 1
God/spirituality: 1
Single Vegans: 1
IT employment: 1

Vegan Breakdown

Sample size: 36 vegans

Number of Males: 16
Number of Females: 16
Number of unknowns: 4

Age Brackets

Under 11: 0
11-20: 4
21-30: 21
31-40: 8
41-50:1
51-60: 2
61-70: 0
Over 70: 0

How did they find out about WVD Melbourne?

Poster: 5
Flyer: 9
Newspaper: 0
Radio: 0
Word of mouth: 14
Internet: 3
Email: 4
Passing by: 1
Other: Vegans unite.

How many in household?

Average: 2.68 people per household

How often do they eat at a restaurant?

Every Day: 1
More than once a week: 9
Once a week: 6
Once a fortnight: 10
Once a month: 6
Once every two to three months: 0
Once every six months: 2
Less than once every six months: 2

How likely to eat at a Vegetarian fast food restaurant? Scale of 1-7(most likely)

Average: 6.06

What did they like most?

Food: 9
People: 9
Information: 5
Vegans: 3
Stalls: 2
BBQ: 2
Networking: 2
Participating: 2
Everything: 2
Pets: 1
Bunny: 1
Cheap food: 1
Prizes: 1
Raising awareness: 1
New Products: 1

What did they not like?

Weather: 17
More people: 2
Small: 1
Nothing: 1
Distance to come: 1
Non vegan prizes in raffle: 1
Bunny suit: 1
Not socialising: 1
Location of mushroom preperation: 1

Improvements for next year?

More stalls: 12
More people: 7
More shelter: 3
Bigger: 3
Better weather: 3
Better signage: 1
Vegan raw food: 1
More information: 1
More organisations: 1
More everything: 1
Less isolated venue: 1
Cooking demos: 1
Website: 1

What vegan products would they like to see more of?

More of everything: 5
Cheese: 3
Shoes: 3
Cosmetics: 3
Cleaning /household: 2
Marshmallows: 2
Dairy replacements: 2
Clothes: 2
Petfood: 2
Personal: 1
Biscuits: 1
Cereal: 1
Chocolate: 1
Pamper products: 1
Cakes: 1
Recipe zines: 1
Fast foods: 1

Other comments?

'Thanks!'
'Vincent's veg store in Foostcray is a good food outlet.'
'Staff at WVD were very friendly!'
'Great to see an event like this, can't wait till next year!'
'Don't be afraid to mention health and environment benefits. It doesn't matter what a person's reasons are, as long they become one (vegan) or do so partially.'

What issues are most important to them? (Environment, GE food, Animal Liberation, etc.)

Animals: 15
Environment: 11
All of above: 5
Cruelty free: 5
Non GE food: 3
Refugees: 2
Impact of meat eating: 1
Compassion: 1
Human rights: 1
Peace/freedom: 1
Personal health: 1
Active ethics: 1
Single vegans: 1
IT employment: 1